Midroll | Publishment AI

Midroll, now known as [[ecosystem-io|Ecosystem IO]], was a foundational company in the podcast advertising space, acting as a crucial intermediary between creators and advertisers. Launched in 2010, it pioneered the concept of dynamic ad insertion and built one of the first major marketplaces for podcast sponsorships. Midroll facilitated the monetization of audio content, enabling many independent podcasters to sustain their work by connecting them with brands seeking to reach engaged audiences. The company's growth mirrored the explosion of podcasting itself, evolving from a small startup to a significant player acquired by [[scripps-networks-interactive|Scripps Networks Interactive]] and later [[siriusxm|SiriusXM]]. Its legacy lies in establishing the infrastructure and business models that underpin much of today's podcast advertising ecosystem.